Dangerous Persuaders – Penguin 1994 Updated e-book 2007

How do cults gain recruits? Why do so many people seeking personal development find themselves becoming dependant on a powerful organisation? Are there any legal restraints on how groups recruit members? How dangerous are cults and personal development courses?


Louise Samways, a practising psychologist, explains what cults and personal development courses are, how they operate, and the mind-control techniques they use on recruits. She describes how these types of organisations ensure their message is continually reinforced, and how people become unable to question the group’s demands or to break away from it.

Louise Samways offers practical help and advice to the victims and their families. She also provides information about organisations that are involved in releasing members from the grip of cults, and that provide support for the families. She alerts readers about how approaches are made, and suggests strategies for avoiding them.

Cult members may be recruiting in your workplace, your social club, your school. This book will help you to recognise and resist their dangerous persuasion.

Many organisations tried to stop Publication of this book. Louise and Penquin fought legal battles and Louise was physically attacked. ( For the full story read the Preface to this online edition)

“An expose of Gurus, Cults and Personal Development Courses and How They Operate”. This book had to be reprinted three times in the first ten weeks of its release. Essential reading for anybody contemplating a personal development course, joining a new or evangelical religious movement, or involvement in multilevel marketing and political organisations. Learn to recognise if you are being manipulated and avoid being exploited.

Louise exposes the mind control techniques used widely and insidiously by individuals and groups to manipulate people and community values.

These reviews speak for themselves:
“This is a brave book………” “Dangerous Persuaders is an essential weapon of illumination…..” James Murray “The Australian” “Dangerous Persuaders is a vitally important book..” Who Weekly.

Available as free download or read on line. Also in many Australian libraries

Download “Dangerous Persuaders”

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